Discover your perfect serum
Looking to fight wrinkles? Struggling with dull or dry skin? Noticing a lack of skin tone or firmness? Clarins has the perfect serum for you.
Discover the essential first step in your skincare routine.
The right serum, and effective active ingredients, will leave your skin prepped, primed, and ready for the day.
With a serum for every skin concern, from fine lines and wrinkles to radiance and tone, Clarins' complete collection of serums has you covered, with a tailor-made solution to all skin needs.
I want to visibly...
Turmeric
VISIBLY FIGHT SIGNS OF AGEING
The Clarins Classic
Introducing the iconic Double Serum.
Enriched with 27 powerful ingredients – 22 plant extracts and 5 pure active molecules – its unique double formulation blends two complementary textures: a hydric (water-based) formula, and a lipidic (oil-based) formula to brighten, firm and tone. The complexion is radiant, restored, more even, with wrinkles appear visibly smoothed and pores reduced.
Also available in a lighter formula:
Double Serum Light Texture
THE AGE-DEFYING ROUTINE
Kangaroo flower
VISIBILY FIRM AND SMOOTH
The instant visible lift effect
Say yes to a visible lifted effect.
Clarins Extra Firming Phyto-Serum promises a visible lift effect for younger looking and firmer skin. Layer under your day or night cream.
The Firming and Smoothing Routine
Harungana
RESHAPE AND LIFT EFFECT
Visibly help tighten and redefine
Looking to get your glow back?
Discover Clarins Super Restorative Remodelling Serum.
An exceptional age-defying serum, whose plant-powered formula helps to provide a lift effect while helping to redefine and restore skin's radiance.
THE RESHAPING ROUTINE
Zerumbet ginger
VISIBILY REFINE AND DEFINE
Reveal natural curves
Discover the power of our refining and defining serum
Clarins V Shaping Facial Lift Serum refines the face with its expert formula and silky-soft texture. A powerful blend of plant extracts and hyaluronic acid, visibly sculpts, refines and depuffs the complexion, revealing the perfect contour.
THE TONING AND REFINING ROUTINE
![Hydra-Essentiel [HA²] Bi-sérum](https://www.clarinsnewzealand.co.nz/on/demandware.static/-/Library-Sites-clarins-v3/default/dwc156cf05/content/Serums-Landing-2024/images/HE-hero-v2.png)
Leaf of life
IMPROVE HYDRATION
Intense nourishment
A supercharged bi-phase serum to moisturise and quench
Non-oily, fluid, its nourishing formula sinks into the skin for supercharged hydration. A double hydric and lipidic texture, with hyaluronic acid and organic saffron flower polyphenols.
The Intense Hydration Routine
![Hydra-Essentiel [HA²] Bi-phase Serum](https://www.clarinsnewzealand.co.nz/on/demandware.static/-/Library-Sites-clarins-v3/default/dw9d6206c7/content/Serums-Landing-2024/images/HE.png)
![Hydra-Essentiel [HA²] Silky Cream](https://www.clarinsnewzealand.co.nz/on/demandware.static/-/Library-Sites-clarins-v3/default/dw58d181a1/content/Serums-Landing-2024/images/HE-cream.png)
Acerola seeds
VISIBLY BRIGHTEN & REDUCE DARK SPOTS
Brighten and Glow
Let your skin breathe with Clarins Bright Plus Advanced Dark Spot-Targeting Serum.
Formulated with purple tea extract, acerola seed extract and vitamin C derivative, its breakthrough technology is proven to help skin tone look more even and revive dullness, revealing brighter, radiant skin and a healthy glow from within.
Dark Spots Routine
![Bright Plus [Advanced] Serum-In-Lotion](https://www.clarinsnewzealand.co.nz/on/demandware.static/-/Library-Sites-clarins-v3/default/dw1bff65c1/content/Serums-Landing-2025/images/routine-bright-plus-2025.png)
![Bright Plus [Advanced] Dark Spot-Targeting Serum](https://www.clarinsnewzealand.co.nz/on/demandware.static/-/Library-Sites-clarins-v3/default/dwe7b3d99d/content/Serums-Landing-2025/images/routine-bright-plus-expert-serum-30ml-2025.png)
![Bright Plus [Advanced] Dark Spot-Targeting Serum](https://www.clarinsnewzealand.co.nz/on/demandware.static/-/Library-Sites-clarins-v3/default/dw7d3cc3a5/content/Serums-Landing-2025/images/routine-bright-plus-expert-serum-50ml-2025.png)
Serum Finder
Find the Clarins serum that targets your skin's needs with our interactive serum finder.
Find my perfect SerumAny questions?
Our experts answer you
What is a serum?
Lighter than a day cream but richer than an essence or skin mist, serums are usually formulated with a high concentration of active ingredients, such as vitamin C derivative or hyaluronic acid. When it comes to formulation, serums are usually designed to target a specific skincare concern, such as dry skin, dark spots or redness.
Why should I use a serum?
Bursting with active ingredients, a serum is the essential first step in any beauty routine. Combining the power of plants and technology, Clarins' collection of serums concentrate the very best active ingredients and plant-powered formulas for a tailor-made solution to all your skin’s needs. Thanks to their light yet rich texture, Clarins' serums are quickly and easily absorbed, leaving skin primed and ready for the rest of your skincare routine.
Still not sure which serum is right for your skin? Pick the perfect serum for you with the Clarins Serum Finder.
At what age should I start using a serum?
You can start using a serum from the age of 20. Make sure to choose a serum formulated according to your skin's needs with the Clarins Serum Finder.
What serum should I use for my skin type?
Clarins offers a serum tailored to each skin type. If you have pigmentation issues (spots, discolouration, dark patches, dullness, redness), opt for Clarins Bright Plus [Advanced] Expert Serum, which creates a fresh, luminous glow and a brighter, smoother complexion. And finally, if your skin tends to feel dry and dehydrated, replenish moisture levels with Clarins Hydra-Essential [HA²] Bi-Phase Serum for intensive thirst-quenching hydration!
Can I use two serums?
Of course! Depending on your skin type and main skin concerns, you can combine serums, for example by applying one serum in the morning and another at night.
Can I use a serum on its own?
Serums can be worn alone, but it's recommended to apply your serum as a first step in your skincare routine, before following up with a day cream and SPF for maximum protection from pollution and UV rays. Serums can also be used at night, after cleansing and before applying your night cream.
Can I apply my serum around the eyes?
Except for serum dedicated to eyes, it's not recommended to apply it around the eye contour, as the skin around the undereyes is extremely thin and delicate. Clarins recommends applying a tailored undereye cream before following up with a serum and day cream + SPF.
