When should I start using an anti-wrinkle cream?

To target the very first signs of ageing, it is recommended to introduce an anti-wrinkle cream to your skincare regimen around the age of 30. At 30, your skin is still young, but those first few wrinkles are starting to appear.

Clarins has been an age-defying expert for over 70 years—always innovating in face and body care so that every woman can feel beautiful and positive about the skin they are in, no matter their age.

Clarins extracts potent, age-defying active ingredients from plants to provide targeted benefits, discover the power of each one in our Herbarium. Our passion lies with formulating age-defying treatments, anti-wrinkle creams, eye creams, oils and lotions to help your skin look and feel beautiful so that you can feel more confident.

Why start using an anti-wrinkle cream at 30?

Living life in the fast lane, hectic days, stress and lack of sleep can all leave their mark on your face. To prevent the first tell-tale signs of ageing, Clarins created the Multi-Active range including a day cream and night cream, all designed to balance out the effects of stress and sleepless nights on skin for women in their 30s.

What should I do at the first signs of ageing?

To combat the first signs of wrinkles and fine lines, Clarins recommends adding expert skincare products into your daily routine. With technology powered by the latest scientific breakthroughs in the power of plants,the Multi-Active line targets a youthful appearance and promotes its resilience, making it perfect as a first line of defence.

For the best results, start your anti-ageing skincare routine by applying Clarins Double Serum before your day cream for extra hydration.

Multi-Active Day Cream visibly reduces wrinkles and fine lines, and promotes a youthful glow. Or opt for the Multi-Active Day Cream SPF 15 with added SPF 15 UV protection, which applies beautifully to provide all the benefits of the day cream while also helping to protect all skin types from sun UV rays.

Apply the day cream every morning to cleansed skin on the face and neck by tapping with your fingertips from the centre outwards.

For a truly effective age-defying beauty routine, the skincare experts at Clarins recommend incorporating a night cream into your routine.

Multi-Active Night helps fight signs of fatigue after a late night, little sleep or insomnia by enhancing the age-defying effects of the Multi-Active Day Cream. Use this lightweight moisturiser formulated with niacinamide each night to replenish and rehydrate the skin, leaving your complexion radiant and vibrant night after night.

Keeping skin well hydrated can also work wonders in reducing visible signs of ageing. Drinking enough water to stay hydrated is a great way to slow down the ageing process, but you can also help skin to stay hydrated from the outside. The Hydra-Essentiel [HA2] range has a triple hydrating and plumping action with an exclusive duo of low and high molecular weight hyaluronic acids and organic leaf of life extract.

What should I do when my skin starts to need a little more help?

After you turn 40, the youthfulness of your skin needs some extra support.

Pollution, a busy lifestyle and the sun can take a toll on your skin’s natural radiance and firmness and laughter lines become more apparent. The expert anti-wrinkle products from the Extra-Firming range improve the appearance of all signs of lost firmness such as crow's feet and sagging to create a radiant glow.

After 40, your skin is naturally less supple, firm and radiant. Treat your skin to the very best ingredients by incorporating the Clarins Extra-Firming Cream into your skincare routine to achieve an immediate smoothing effect.

With age-defying properties that provide a lifting effect and improve firmness, wrinkles are visibly reduced and facial contours look more sculpted for a youthful complexion.

What skincare routine should I use to increase firmness?

To help increase firmness, Clarins Skincare Experts suggest using products from the Extra-Firming skin line, while providing a lifting effect.

Before applying your Extra-Firming Day Cream, Clarins recommends fighting visible signs of ageing every morning with a two-pronged approach:

First, apply Total Eye Smooth to target under-eye wrinkles, puffiness and dark circles, the top concerns for women over 40.

Finally, amplify your skin-firming routine every evening with Extra-Firming Night Cream - All Skin Types, perfect for visibly firming your skin and reducing the appearance of wrinkles. Wake up with skin that looks more evenly toned and revitalised.

What is the recommended skincare routine for redensifying skin?

Hormonal changes related to age make your skin more fragile, so it needs concentrated skincare that restores the density and radiance it has lost over time.

Clarins Super Restorative Day Cream and Night Cream as well as the Day Cream with SPF15 are packed with powerful botanical extracts to maximise efficacy. With firming harungana extract helps reduce the appearance of wrinkles, each application smooths, brightens and provides a lifting effect to areas with loss of tone and firmness.

Day after day, your skin looks smoother and plumper and wrinkles seem to fade away—offsetting density loss and revealing a gorgeous glow.

After 50 (and even earlier for some), menopause causes a loss of density and plumpness, due to the decline of oestrogen in the body.

For more mature skin, we recommend the following skincare routine:

1 Prepare

Use Super Restorative Smoothing Treatment Essence to prepare the skin

2 Revive

Apply Total Eye Lift to the under-eye area

3 Resculpt

Next, add Super Restorative Remodelling Serum to resculpt the complexion

4 Replenish

Finish with Super Restorative Rose Radiance Cream or Super Restorative Day Cream All Skin Types

What else can I do to limit the appearance of wrinkles as I age?

On top of implementing a skincare routine tailored to your skin’s needs, you can also make lifestyle changes that will help keep you – and by extension your skin – looking happy and healthy.

Reducing stress and getting enough sleep can also slow down the signs of ageing. Take the time to slow down and give yourself moments of peace, whatever that means for you. When it comes to getting enough sleep, a good bedtime routine and a consistent sleeping pattern is key.

Eating a balanced and vitamin-rich diet is another way we can prevent wrinkles. Try to incorporate more fruits and vegetables into your meals, food with anti-inflammatory properties and foods that are high in antioxidants.

How do you know you have mature skin and, if so, which routine should I adopt?

Luminosity, an even rosy complexion and a healthy glow all disappear with age.

As you age, skin loses these three aspects of its radiance. It dries out, lacking in hydration and suppleness and dark spots can begin to appear. To regain all its radiance, the skin needs to be better nourished on a daily basis with products rich in the nutrients required to maintain its health.

Restore your skin's vitality with an exceptional line of products from the Nutri-Lumiere Collection.

This range of anti-ageing products is aimed at skin weakened by age and seeks to strengthen it. 

With its vitality duo (horse chestnut flower extract and escin), the skin is better nourished, moisturised and appears more supple. It feels smoother, denser and plumper. The complexion is even, more luminous and radiant.

No matter your age, skin concern or desired result, Clarins has a skincare solution that’s tailored to your needs. Implementing an age-defying skincare routine with targeted products from the age of 30 onwards will help reduce visible signs of ageing and keep skin looking healthy and youthful, even as it loses density, firmness and radiance as you age.

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